Objectives
- Generate excitement amongst the student population around the theatrical release of Garage Days
- Provide students with a reason to go and see Garage Days
- Use high prize value and simple promotional mechanic to drive hype
Activity
- Scratch card promotion held at events and gigs at 20 universities across the country
- Huge publicity campaign to drive students to events and create interest in film release
- Prizes included Garage Days goodie bags, 2 for 1 tickets and CD soundtracks
Communication
- Over 5,000 posters distributed to 20 universities publicising promotional events and film release
- High profile PR campaign across all target media
- 50,000 scratch cards distributed to 20 universities
Results
- Over 20 pieces of coverage in key student media
- Distribution of 50,000 Garage Days scratch cards right up until release
- Overall reach of campaign - over 250,000 students - huge opportunity to see
