Objectives
- Allow Quiksilver Airshow fans to sample Kelly Slater Pro Surf and Tony Hawk Pro Skate games
- Incentivise purchase and data collection
Activity
- Sampling on PS2 pods in mobile Activision tent at event
Communication
- Experiential event
- Competition to win copies of game
- Data collect for gamers to receive Activision emails
Results
- Huge awareness
- Sampling amongst core target market
- Association with Quiksilver
- Core target market (age and interests)
