Objectives
- Creative, eye-catching visual solutions to advertising briefs which are relevant to each target market.
Activity
- Making Waves worked closely with top designers and Atari to create designs used for print media, POS and packaging. With a key understanding of the gaming market, Making Waves produced the best possible design and communication.
Communication
- Xbox Live 'Take on the World' press ad and in store posters: highlights the game packshots and the games' availability
- Anime: Pick Your Weapon press ad and catalogue feature: Using the Atari dynamic logo, and organising the games by platform, MW managed to get good product recognition, despite the volume of titles
- PS2 Price Smash/Xbox Price Smash: Communicate price promotion with the product as hero, whilst keeping the image engaging, energetic and dynamic
- Extreme Value Pack: Created packaging for a triple pack of best selling games, Making Waves created the concept and delivered the design of the Extreme Value Pack with both PS2 and Xbox variations.
