Objectives
- Launch online platform for Cougar spirits range while waiting for ABL creative launch
- Introduce Cougar to a more sophisticated audience and distance itself from the “5 cougars thanks campaign”
Activity
- Creation of the Cougar Spirits site
- Sponsorship of Search for Australia’s Funniest Man
- Cougar Girls beach presence on WA beaches
- Partnership with Modular & Tsubi - driving to Cougar Spirits website
Communication
- Online site with links to “funniest man clips”
- Media partnership with FHM
Results
- Increase in sales by 12% over 12 months
- Over 100,000 hits to site per month
- Over 10,000 unique visitors to site generated via Modular / Tsubi partnership
