Objectives
- Create activity and brand experience for Motorola at Jindabyne ski resort
- Tie into and support music events and activity during the ski season
Activity
- Sponsorship of Annandale/Jindabyne Hotel ‘Snow Sessions’
- Series of gigs and events throughout the ski season feat key Australian headline acts inc: Eskimo Joe, Hill Tops Hoods, Thirsty Merc, M.O.S
- At event branding
- At event consumer promotions, competitions and handset demos
Communication
- Local print AD campaign
- On street promotion
- PR campaign across local press
Results
- 10 weeks of sponsored events throughout the ski season
- Over 40,000 attendees at gigs
- Fantastic branding and in-venue support
- New Motorola handsets demoed by over 10,000 consumers during event activity
