Objectives
- Promote and launch the PlayStation 2 AFL game title during AFL grand final week
- Target the youth market through sampling demonstration activity
Activity
- Activated sampling demonstrations and player ‘ meet and greets’ at Federation Square in Melbourne
- AFL ‘ player challenges’ with the public
- Distributed promotional material and PS2 games goodies
Communication
- Designed, produced and dispatched pre promotion material to include posters, flyers and print advertisements
- Designed & installed at-event POS gaming pods and branding material
- Assisted PR activity to promote the launch of the game
Results
- Over 6,000 people sampled AFL title with an estimated 80,000+ experiencing the demo activity
- Successful PR campaign locally
- Great sales results in Victoria
