Objectives
- Develop a national street seeding campaign Incentivise purchase and data collection
- Show power and possibilities of this portable product to consumers.
Activity
- Teams hit the cities, riding buses, trains, and pounding the streets allowing consumers to play the product on the move and in situations where the product would fit with their lifestyle.
Communication
- An ongoing campaign and in conjunction with a truck and trailer, housing eight PSP units, Making Waves continue to sample the product across a broad range of events and situations.
Results
- Sampling amongst core target market
- Fantastic awareness
- Effective seeding of new product to market
