Objectives
- Develop an online campaign for V Energy drink to engage students and raise awareness of V products for sale on campus
- Provide students with a fun, interesting and useful online presence where they can gain valuable information and insights about university life whilst promoting the V brand and products
- Increase popularity of V energy drink on campus maintaining winning market share
Activity
- National promotion to raise awareness of the new Vstudentinsider website
- Direct promotional activity at campuses across the country distributing publicity material to highlight the campaign
- Sourced third party partners to provide prizes and ‘ money can’ t buy’ experiences to be used as consumer promotions via the website
Communication
- National publicity campaign to support activity
- National hand to hand distribution of publicity materials to 80 campuses
- Online promotional and editorial activity
- National print campaign in student/street media
Results
- Generated huge awareness of the Vstudentinsider website nationally
- Over 1 million hits to website each month during the peak of campaign
- Created an ongoing online community that regularly interact with the website
