Objectives
- Develop an on campus program that facilitates aspiring artists and highlights the ‘V Inspires’ campaign message
- Drive awareness of the V Raw My Space webpage
- Sample all variants of the V Energy brand to students across the country
Activity
- National ‘Canvas Art’ campaign to 30 campuses across the country
- Campaign featured LIVE artworks by aspiring student artists and distribution of V raw campaign collateral
- Free samples of V Energy drink also distributed
Communication
- Pre-awareness student PR campaign
- Online promotional and editorial activity via the V Raw My Space webpage and newsletter
Results
- 60 fantastic original artworks produced (artworks auctioned for charity at V Raw art exhibition)
- 36,000 cans of V Energy drink sampled on 30 campuses nationally
