Objectives
- Create an experiential experience online that would bring the new 50 CENT game to life for 50 CENT fans.
Activity
- Created an interactive online game where users could create their own 50 CENT trailer using cut up footage, sound effects and music from the original trailer. Users could then share and compare the trailers they had made.
Communication
- The game was launched in November 2005 in the USA, New Zealand and Australia
Results
- Received over 10,000s of hits in its first month
- Continued strong awareness of the new game right up until release.
