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Don't take our word for it - here are some of the comments we've received from clients both past and present.
"Making Waves Australia worked in a creative & tactical integrated BTL role for Cougar Bourbon. They responded quickly to briefs around a number of initiatives and their responses included, great ideas for the internal launch of Cougar, the Cougar website, on premise activity, staff incentive programmes, sponsorship leverage concepts & more.
They provide insights relevant to the target, particularly in terms of opportunities in youth lifestyle channels & consistently introduce new technology ideas into campaign concepts. Making Waves take a thorough strategic approach to briefs & provide very creative solutions. Their understanding of how to reach consumers in a meaningful way & their expertise in experiential & word of mouth marketing made them a great resource for Cougar."
Matthew Diokovic, Brand Manager, Cougar (Fosters)
"Making Waves Australia is a company that is at the cutting edge of new technology. Its multi-channel expertise, strategic insight and ability to execute have lead to a great and ongoing partnership between NRMA Motoring & Services and Making Waves Australia.
Using strong brand, marketing messages and experiential marketing, Making Waves Australia launched NRMA Motoring & Service's new youth brand Free2go with the goal of acquiring 30,000 17-18 year olds in the first year of Free2go.
Combining experiential, multi-platform activity with a year long acquisition and retention strategy, Free2go is currently on track to exceed targets. The most effective initiatives regarding acquisition and ROI have been non-traditional channels where innovation, word of mouth and peer-to-peer strategies have succeeded.
Considering Making Waves were appointed in February of 2005 and a pre-launch phase was started in April and official launch in June, I believe Making Waves Australia has been outstanding and very influential in the success of Free2go. I would thoroughly recommend any company working with the highly dedicated team at Making Waves Australia."
Leeann Ellison, Acquisition & Retention Manager, NRMA
"Making Waves Australia devised and executed an innovative year of activity for V that has focused on leveraging our overall 'Turn Up, Hear More' music strategy for 2006.
The Student demographic is notoriously hard to reach, but the Senior Management team at Making Waves have ensured through the use of youth relevant and innovative content, activities and real estate that ensure V has come to life on campus."
Susan Wilkinson, Senior Brand Mang, V Energy Drink (Frucor)
"Making Waves combined fresh thinking and professionalism to create and deliver an outstanding campaign for Converse. Our return on investment was phenomenal with huge exposure through PR, street media and guerrilla activity. Making Waves have a great team and I would recommend them to anyone who is looking for creativity and excellent results."
Tracy Richter, Converse Marketing Coordinator
"Making Waves recently ran the hugely successful Eye Toy launch for SCE. Their approach was professional and thorough; their planning and foresight was immaculate and the execution and reporting of the project was flawless. Plus they are an enjoyable bunch to work with - I can recommend the Making Waves team to any brand."
Steve Wherrett, Director of PR and Promotions, Sony PlayStation
"The team at Making Waves Communications have continually impressed me with their professionalism in project management, planning and reporting. They have over delivered on many occasions and have continued to produce new ideas to keep our associations with projects fresh and dynamic. I am looking forward to working with them in the future."
Frank Cohen, Marketing Director, Jim Beam Brands Australia
"After associations with Making Waves in Europe, HMV had no hesitation to undertake a project with the team down under. It has been a pleasure working with them and the results of the campaign speak for themselves. They have shown great project management and executional skills."
James Done, Special projects Marketing Manager, HMV Australia
"Targeting a hard to reach student audience, the team at Making Waves helped create an innovative campaign to assist the launch of our youth brand, Zilch. Making Waves showed a great understanding of the youth market and student mindset."
Michael Kim, Marketing Strategy Manager, Westpac Banking Corporation
